Why We Don’t Think The Way We Think We Think

Monday, September 12th,  Presentation commences  promptly  from 6:30pm


Sofos Associates’ Natalia Ramsden and Anthony Tasgal, trainer, author and strategist,  will explore how our brain works and how we can best use it to support behaviours that will help influence people (say, for example, VCs, or even end-consumers).

They will look into the neuroscience of brain processes and the implications for that when you are involved in presenting, pitching and persuading.


Some of the questions they will pose (and maybe even answer):

  1. How do we think persuasion works?
  2. What works with -and what works against- the natural processes of the brain?
  3. When we prepare the slide deck from hell, dense with data, what is going on in our audience’s brains?


  • Arrival 6pm
  • Presentation: 6:30pm
  • Networking: 7:30pm

Natalia Ramsden, is a business psychologist and the founder/CEO of SOFOS Associates – a brain optimisation clinic. SOFOS Associates works with senior executives, entrepreneurs and High-Net Worth Individuals to improve their brain health and enhance their cognitive ability.

Anthony Tasgal is a Man of Many Lanyards being a trainer, author, speaker, brand/comms strategist and lecturer as well as a Home Grown Ambassador. He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong. He is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO.



Places are complimentary but limited so if you would like to reserve your place members book now, non members book via membersevents@homegrownclub.co.uk

Time is money – please respect the time of others and don’t be late